Monday, November 7, 2011

Letter: Tobacco advertisements

Letter: Tobacco advertisements
| Thu, 11/03/2011 8:31 AM
A | A | A |

It is a nice exercise of style to count how many tobacco advertisements are inserted inside the evening movie on the main Indonesian channel; another thing to be impressed by is how inventive and creative this industry can be to motivate their future young customers.

These people have money, a lot of money and are ready to sponsor any big event or entertainment for their good; for example, the last David Foster concert which was an excellent draw that mixed the virtuosity of a pianist with the quality of pop music.

On the other side of the world, the Western world has a governmental approach to the issue: Forbid cigarettes in public locations such as restaurant, forbid ads on the TV and increase taxes on tobacco. Step by step, of course, in order to decrease the number of smokers, while increasing the income from taxes.

Clever. These governments are clever, when there is money to be earned. And, at the end of the alimentary chain, please search out the good citizens who ask for no more than to be happy in a good world; and as an emerging country, Indonesian customers are kings and queens, and a vast majority of its population are smokers.

The only available question is to be prepared for the next terrible fact: the rise of cancer as the more common sickness.

Knowing these facts, meaning how hard the country is working on prevention (ads) and action (number of oncologists), we can be confident. But, it is just a question of relativity.

O. B├ędus

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