Friday, February 24, 2012

Goodbye Kodak, Hello FujiFilm

I originally wrote this as a guest post on Vinnie Mirchandani’s blog, called New Florence. New Renaissance, which discusses innovation and technology. You can also see a gallery of other photos.


After 131 years great American photographic icon, Eastman Kodak, filed for bankruptcy. Some might say that Kodak never made a successful transition from traditional film to digital cameras, but that’s not exactly correct, because American inventor, Steven Sasson, created the first digital camera for Kodak. I think the Economist put it more accurately, explaining that Kodak had become a “complacent monopolist,” enjoying its profitable film franchise and not keeping up with changing market trends. While Kodak invested in marketing, Japanese competitor FujiFilm created even better films, diversified through acquisition, and changed its business model to attack digital photography directly and with strength.

Photo credit: "Pipe Dream Swirls" by Michael Krigsman

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